As part of the Bloomberg Administrations ongoing effort to improve the health of New Yorkers, the New York City Health Department next week will launch a new TV campaign underscoring the health consequences of "light" smoking. This is the Departments first campaign specifically targeting light smokers - those who smoke fewer than 10 cigarettes per day - with information on the dangerous health effects of even light or casual smoking. The campaign, called "One Cigarette is One Too Many," contrasts people defending their light smoking with the grim realities of the well-documented health effects from light smoking. One ad shows a woman under the quote, "I only smoke when I take breaks at work..." followed by the warning, "She could still have a heart attack."
